Moving from Wix to Next.js without losing your rankings

Wix is easy to start with and hard to leave. There's no code export. The design, page structure, and settings only run on Wix hosting. Moving means rebuilding the site, then carrying the content and the search history across.

That sounds worse than it is. Wix sites tend to be small to medium, and the content is usually in better shape than people expect.

Get the content out

How you extract content depends on where it lives in Wix.

• CMS collections can be exported to CSV from the Wix dashboard, or read through the Wix Data API
• Blog posts, authors, categories, and tags can be read through Wix APIs
• Static pages usually need a structured crawl of the live site, since their content lives in the page layout
• Media should be downloaded at full resolution and re-uploaded, with alt text kept

Write the extraction as a script you can run again. The site keeps changing until the day you switch.

Fix the URLs on the way

Wix uses fixed URL patterns. Blog posts usually live under /post/, and dynamic pages under a prefix set in the editor. You can keep those paths in the new site, or move to a cleaner structure like /blog/. Both work. If you change them, every old URL needs a 301 redirect to its new address.

Before launch, check that redirects return one hop to a live page. See how to build a 301 redirect map.

Replace Wix apps one by one

Wix sites often depend on apps: forms, bookings, stores, member areas, chat. List them during the assessment and decide for each one.

If bookings or a store run a big part of the business, the move gets more involved. Sometimes it makes sense to keep that part on its current tool and migrate the marketing site around it.

Expect a speed improvement

Wix controls the markup and much of the JavaScript on every page. A rebuilt site on Next.js or Astro ships only what each page needs, so load times and Core Web Vitals usually improve. That helps, but don't count on it to lift rankings by itself. Content and links still matter most.